Tag Archives: Social Media

The Language of Social Media

May 15, 2012 – 11:45 am

“Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.”  ~ Nathaniel Hawthorne Social Media, as the name implies, involves person-to-person or group-to-group communications that use a wide variety of technological mediums.  [...]

By Teresa Sinel | Posted in Brand Experience Management, Customer Experience, Social Media | Also tagged , , | Comments (0)

Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile Communication Tools

May 3, 2012 – 1:41 pm

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which included over three hundred mid-to-high level managers and executives from many of the world’s leading brands. We recommend that you download the [...]

By Erika Blanchard | Posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, Financial Services, Marketing, Mobile, Social Media | Also tagged , , , | Comments (1)

The NEXT Step in Loyalty Marketing

April 12, 2012 – 1:28 pm

Express, an American fashion retailer headquartered in Columbus, Ohio and New York, New York which operates over 550 stores in the United States and generates $1.8 billion in annual sales is paving the way for a new and hip loyalty program. Today, many brands simply reward consumers for their purchases – and many of those [...]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Relationship Management | Also tagged , , | Comments (0)

2011 Annual SOCAP Conference in Orlando, FL

October 25, 2011 – 9:31 am

As with past conferences, SOCAP (The Society of Consumer Affairs Professionals) annual 2011 opened with a bang. The Blues Brothers had the over 500 attendees clapping and rocking before the first speaker reached the stage. However, the gathering had much more to offer and the attendees enjoyed a conference packed with interesting keynote speakers, breakout [...]

By Othmar von Blumencron | Posted in Contact Center Best Practices, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Events, Social Media | Also tagged , , , , , , , | Comments (2)

Article of Interest: The Greatest Customer Service Story Ever Told, Starring Morton’s Steakhouse

September 1, 2011 – 2:39 pm

So, I’ve been following Peter Shankman since I discovered HARO (help a reporter out) a couple of years ago; an extremely useful concept for both reporters and marketers alike. Since then, I’ve seen his following grow. Today he has 109,647 Twitter Followers, 51,889 Facebook Fans and a very impressive Klout score of 88. Not only [...]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Retention, Customer Spotlight, Social Media | Also tagged , , , , , , , , | Comments (0)
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