Tag Archives: Retail

Shopping in the Real World

December 18, 2011 – 8:18 pm

As a home-based business professional, a wife, a mother, a parent volunteer, and a swim team coordinator, all of my waking hours (and some of my sleeping hours) are filled with planning and activity.  That leaves little time for managing the necessities of life, so I take full advantage of all things virtual, especially shopping.  [...]

By Teresa Sinel | Posted in Brand Experience Management, Customer Experience | Also tagged , , , , | Comments (0)

Redemption is Good

May 5, 2011 – 10:46 am

According to a recent study titled “2011 Forecast of U.S. Consumer Loyalty Program Points Value”, Americans accumulate approximately $48 billion in rewards points and miles annually; however, at least one third (or 16 billion) goes unredeemed. The study of consumer-oriented rewards programs include those from the travel and hospitality and retail and financial services industries; [...]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Retention | Also tagged , , , , , , , , , , , , , , | Comments (0)

SOCAP 2011 Symposium Update

May 3, 2011 – 9:06 am

DAY ONE UPDATE SOCAP has a tradition of producing relevant and exciting shows for the customer service industry and it looks like this year’s Spring Symposium in Las Vegas with over 350 attendees (a new record) will be no different. But that’s not what makes it special. Special is the way they almost force interaction [...]

By Othmar von Blumencron | Posted in Brand Experience Management, Customer Experience, Events, Financial Services | Also tagged , , , , , , , , , , , , | Comments (0)

Holiday Customer Service Survival Tips

December 8, 2010 – 11:45 am

As we slowly wind our way out of the recession, we are seeing evidence that consumers are taking full advantage of the whirlwind of sales, specials, and targeted promotions that pepper the marketplace.  Cyber Monday alone brought in a record $1 billion in sales and retailers are cautiously optimistic that this holiday season will be [...]

By Teresa Sinel | Posted in Contact Center Best Practices | Also tagged , , , , , | Comments (0)

How Not to Win Fans and Influence Followers

October 21, 2010 – 2:44 pm

The public response to Gap’s ill-advised attempt to change their logo created a backlash of an established brand that stirred up memories of a previous transformation in which, New Coke, nearly made Pepsi truly the choice for the next generation.  In 1985, the Coca-Cola Company tried to change the formula of their legendary soda.  The [...]

By James Koller | Posted in Marketing, Retail, Social Media | Also tagged , , , | Comments (1)
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