Tag Archives: Marketing

Article of Interest: We’re All Marketers Now

November 3, 2011 – 10:04 am

I recently came across an article titled, “We’re all marketers now” by Tom French, Laura LaBerge, and Paul Magill which truly hit home, seeing that marketing is my primary role – and one that I try to instill on all of my co-workers, despite their role within the company. It’s true…everyone has a role in [...]

By Erika Blanchard | Posted in Brand Experience Management, Contact Center Best Practices, Customer Experience, Management, Marketing | Also tagged , , , , , | Comments (0)

Premium Customer Care: Developing a Customer Experience Blueprint

July 28, 2011 – 2:39 pm

Many marketers today don’t really understand what today’s “new” customer wants; nor do they know what marketing strategies and tactics work anymore. We all know that there has been a fundamental shift in marketing –The old “one-to-many” communications are no longer accepted and customers, today, expect more from companies across every industry. One thing that [...]

By Erika Blanchard | Posted in Brand Experience Management, Contact Center Best Practices, Customer Experience, Customer Relationship Management, Customer Retention, Marketing | Also tagged , , , , , , , , , , , , , , , , , , | Comments (2)

Marketing the Concierge Service as a Benefit to Your Employees

January 19, 2011 – 9:31 am

Many companies are now offering concierge service as a benefit to their employees in order to help employees to better balance their professional and personal lives.  The more an employee can utilize their concierge to help complete personal tasks, the more they can focus on their job. As a client manager at VIPdesk, I have [...]

By Melissa Carpenter | Posted in Concierge, VIPdesk | Also tagged , , , , , , , , , | Comments (6)

Every Customer Interaction is a Marketing Event

December 21, 2010 – 8:42 am

If emails could chant, a collective “We Agree” mantra could have been heard emanating from the Outlook accounts of many VIPdesk employees on Monday.  What were we agreeing with?  It was Brooke Howell’s recent blog, “Customer Service is the New Marketing.” Brooke was writing about Barry Moltz’ session at the GrowSmartBiz Conference in November, where [...]

By Amy Campbell | Posted in Brand Experience Management, Contact Center Best Practices, Customer Experience, Marketing | Also tagged , , , , , | Comments (3)

How Not to Win Fans and Influence Followers

October 21, 2010 – 2:44 pm

The public response to Gap’s ill-advised attempt to change their logo created a backlash of an established brand that stirred up memories of a previous transformation in which, New Coke, nearly made Pepsi truly the choice for the next generation.  In 1985, the Coca-Cola Company tried to change the formula of their legendary soda.  The [...]

By James Koller | Posted in Marketing, Retail, Social Media | Also tagged , , , | Comments (1)
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