Tag Archives: Loyalty

VIPdesk’s 2012 Summer Reading List

May 25, 2012 – 9:33 am

Have you made the Loyalty Leap yet? Read The Loyalty Leap by Bryan Pearson, the #1 pick on our Summer 2012 Reading List and learn how you can turn customer information into customer intimacy, building strong relationships with your customer and ultimately driving customer loyalty. No matter where your summer plans will take you, don’t [...]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Loyalty Programs, News | Also tagged , | Comments (0)

An Outsiders View on Customer Loyalty In the Age of Groupon

May 22, 2012 – 1:26 pm

I love group buying sites.  Whether it is Groupon, Living Social, or local fave Specialicious, it doesn’t matter.  I love a good deal (and, according to my husband, I love buying crap I would never dream of spending money on were it sold at regular price).  I have purchased haircuts, car detailing, carpet cleaning, mini [...]

By Linda Dickerhoof Sperling | Posted in Brand Experience Management, Customer Loyalty Programs | Also tagged , , , | Comments (0)

Why Having Sales can be Detrimental to Your Bottom Line

May 17, 2012 – 11:51 am

In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This is simply not true. I discovered this by reading a recent article by Arthur Middleton Hughes, “Why Customers Leave and What You Can Do About It” In [...]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Marketing | Also tagged , | Comments (1)

Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile Communication Tools

May 3, 2012 – 1:41 pm

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which included over three hundred mid-to-high level managers and executives from many of the world’s leading brands. We recommend that you download the [...]

By Erika Blanchard | Posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, Financial Services, Marketing, Mobile, Social Media | Also tagged , , , | Comments (1)

Article of Interest: Are Your Rewards Cultivating Your Customers or Driving Them Away

April 26, 2012 – 10:50 am

Customers love rewards. Rewards can make customers loyal to your brand and help you to gain new customers. If the rewards are lucrative enough, they can even coax customers from your competitor(s). So, now that you have customers excited to start spending with the anticipation of redeeming those coveted rewards, it’s show time. From the [...]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs | Also tagged , , | Comments (0)
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