Tag Archives: Loyalty Rewards

Upcoming Webinar: Competitive Differentiation Through Compelling Customer Benefits

August 13, 2012 – 3:24 pm

Compelling rewards and lifestyle benefits are paramount to engaging and retaining valuable customers. For many industries, benefit programs are a primary driver behind new customer acquisition, customer engagement, customer spend, and ultimately long-term brand loyalty.  However while an attractive customer loyalty offering can be an extremely effective way for brands to differentiate themselves from the […]

By Linda Dickerhoof Sperling | Posted in Benefits Development, Brand Loyalty, Customer Benefits, Customer Loyalty Programs, Loyalty Programs, Webinar | Also tagged , | Comments (0)

Card benefits really do promote customer loyalty, after all

August 2, 2012 – 9:56 am

I was speaking  recently with a colleague, a well-respected member of the customer loyalty industry, who mentioned that the primary reason that customers choose one credit card offering over another are card enhancements: the customer loyalty benefits offered to card users.  I found this very relevant on two fronts: first, as a loyalty marketer representing […]

By Linda Dickerhoof Sperling | Posted in Concierge, Customer Loyalty Programs, VIPdesk | Also tagged , , , | Comments (2)

Customer loyalty programs…you got some ‘splaining to do

April 10, 2012 – 2:07 pm

Yesterday morning at—of all places the gas station—I had an “a-ha!” moment.  My realization: Your customer loyalty program—no matter how it can help them save time or money—will not automatically cut through the “clutter” of your customer’s lives.  Instead, it is necessary to look at how your product or service fits into the lives of […]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Loyalty Programs | Also tagged , , , , | Comments (1)

Article of Interest: Rewards Breakage – Boon or Bane?

September 8, 2011 – 8:48 am

I recently read a rather lengthy article, “Rewards breakage-boon or bane? The role of technology in optimizing breakage” by Sanjai Velayudhan, Senior Manager, Loyalty Programs, ITC Infotech. This article was eye opening on the amount of breakage left on the table each year – and the detrimental effects this breakage has to companies across industries. […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Retention | Also tagged , , , , , , | Comments (0)

Article of Interest: Your Wallet Does Not Dictate Your Loyalty. So Why Does It Dictate Your Loyalty Program?

June 23, 2011 – 10:27 am

Did you know that the average loyalty program gives 3 to 5 percent of revenues back to the customer? It’s true−and most loyalty programs are based on points and rewards based on how much money the consumer spends. That is all well and good−and point based loyalty programs work well (for both consumer and brand) […]

By Erika Blanchard | Posted in Customer Loyalty Programs | Also tagged , , , , , , | Comments (0)
Follow

Get every new post delivered to your Inbox.

Join 91 other followers