Tag Archives: Loyalty Programs

An Outsiders View on Customer Loyalty In the Age of Groupon

May 22, 2012 – 1:26 pm

I love group buying sites.  Whether it is Groupon, Living Social, or local fave Specialicious, it doesn’t matter.  I love a good deal (and, according to my husband, I love buying crap I would never dream of spending money on were it sold at regular price).  I have purchased haircuts, car detailing, carpet cleaning, mini [...]

By Linda Dickerhoof Sperling | Posted in Brand Experience Management, Customer Loyalty Programs | Also tagged , , , | Comments (0)

Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile Communication Tools

May 3, 2012 – 1:41 pm

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which included over three hundred mid-to-high level managers and executives from many of the world’s leading brands. We recommend that you download the [...]

By Erika Blanchard | Posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, Financial Services, Marketing, Mobile, Social Media | Also tagged , , , | Comments (1)

The Connection Between Customer Loyalty and Pet Ownership: It’s Not What You Think

May 1, 2012 – 12:19 pm

To have a dog, or not to have a dog?  That is the question. Paraphrasing Shakespeare is much easier than making a decision to become a pet owner, at least in my household. Growing up I always had a plethora of accidental pets: a homeless dog I stumbled upon, a cat who made his domicile [...]

By Vladimir Poletaev | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, News | Also tagged , | Comments (0)

Customer loyalty programs…you got some ‘splaining to do

April 10, 2012 – 2:07 pm

Yesterday morning at—of all places the gas station—I had an “a-ha!” moment.  My realization: Your customer loyalty program—no matter how it can help them save time or money—will not automatically cut through the “clutter” of your customer’s lives.  Instead, it is necessary to look at how your product or service fits into the lives of [...]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Loyalty Programs | Also tagged , , , , | Comments (1)

Best of 2011: Concierge, Customer Service and Loyalty

December 29, 2011 – 9:46 am

As 2011 comes to a close, and I look back at some of our most popular content – it is refreshing to see that the focus this year seemed to be on customer service and customer loyalty. For over a decade, VIPdesk has provided highly personalized customer loyalty solutions such as; premium concierge, customer care, [...]

By Erika Blanchard | Posted in Brand Experience Management, Concierge, Contact Center Best Practices, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Experiential Rewards, Virtual Workforce | Also tagged , , , , , , , , | Comments (1)
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