Tag Archives: Loyalty Programs

Upcoming Webinar: Competitive Differentiation Through Compelling Customer Benefits

August 13, 2012 – 3:24 pm

Compelling rewards and lifestyle benefits are paramount to engaging and retaining valuable customers. For many industries, benefit programs are a primary driver behind new customer acquisition, customer engagement, customer spend, and ultimately long-term brand loyalty.  However while an attractive customer loyalty offering can be an extremely effective way for brands to differentiate themselves from the […]

By Linda Dickerhoof Sperling | Posted in Benefits Development, Brand Loyalty, Customer Benefits, Customer Loyalty Programs, Loyalty Programs, Webinar | Also tagged , | Comments (0)

Card benefits really do promote customer loyalty, after all

August 2, 2012 – 9:56 am

I was speaking  recently with a colleague, a well-respected member of the customer loyalty industry, who mentioned that the primary reason that customers choose one credit card offering over another are card enhancements: the customer loyalty benefits offered to card users.  I found this very relevant on two fronts: first, as a loyalty marketer representing […]

By Linda Dickerhoof Sperling | Posted in Concierge, Customer Loyalty Programs, VIPdesk | Also tagged , , , | Comments (2)

5 Best Practices for Loyalty Programs

July 31, 2012 – 10:26 am

It’s not often you hear a business owner claim that they have as much business as they can handle. So, with that in mind – let’s talk about the bottom line. There are two ways a business can grow and prosper. First via customer acquisitions, which can be costly and very time-consuming. The other way […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Marketing | Also tagged , , , | Comments (1)

Article of Interest: Loyalty Cards, Rewards Help Snag Customers

July 26, 2012 – 9:46 am

How many of us walk around with a keychain full of loyalty cards, far outweighing the amount of keys that are actually meant for the KEYchain? I only have one key (to my car), on my keychain. My house has a keypad lock, which eliminates the need to carry a key – and I leave […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Retention | Also tagged , , | Comments (3)

Experiential Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time

July 12, 2012 – 9:35 am

by Jamie Comiskey Vice President, Experiential Marketing VIPdesk The article reprinted below was recently featured in Loyalty Management magazine, which is published by Loyalty 360. Experiential programs—unforgettable, exclusive events, ranging from unique access to once-in-a-lifetime, money-can’t-buy occasions—have been an important part of the customer loyalty landscape for over a decade.  Recently there has been an […]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, VIPdesk | Also tagged , , , , | Comments (1)
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