Tag Archives: Loyalty Program

The NEXT Step in Loyalty Marketing

April 12, 2012 – 1:28 pm

Express, an American fashion retailer headquartered in Columbus, Ohio and New York, New York which operates over 550 stores in the United States and generates $1.8 billion in annual sales is paving the way for a new and hip loyalty program. Today, many brands simply reward consumers for their purchases – and many of those […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Relationship Management | Also tagged , , | Comments (0)

Who Cares About Brand Loyalty?

January 17, 2012 – 8:30 am

ForeSee, one of the powerhouses in customer satisfaction surveys, came out with their 2011 e-retailer holiday assessment not too long ago. There were some big increases (Amazon.com, Avon, QVC, Apple, JC Penney), some significant declines (Netflix, Gap, Overstock), and a lot of good information about how the marketplace did this season in the eyes of […]

By Teresa Sinel | Posted in Brand Experience Management, Contact Center Best Practices, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Also tagged , , , , , , , , , | Comments (1)

Do You Believe?

January 5, 2012 – 11:15 am

When I recently came across the article “You Gotta Believe” by COLLOQUY Partner Jim Sullivan, I was intrigued. According to a recent COLLOQUY Loyalty Practitioner Study, an online survey of loyalty marketers, it was discovered that lack of belief in program ROI is the mother of all pain points. This survey, with nearly half of […]

By Erika Blanchard | Posted in Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Also tagged , , , , | Comments (0)

Article of Interest: Let me guess…Your Loyalty Program isn’t Working?

December 8, 2011 – 10:33 am

It seems like everyone has a loyalty program in place – and for that, as a consumer, I am grateful. I utilize each and every program to its fullest and have been lucky to receive my fair share of free flights, hotel nights, merchandise and discounts that make me feel truly special! Unfortunately, for many […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Retention | Also tagged | Comments (0)

Article of Interest: 5 Steps to Improve Your Loyalty Program

November 17, 2011 – 10:17 am

More than two-thirds of consumers have at least one customer loyalty card and nearly a third have two or more; however, more than half of those consumers are ready to change brands due to lack of engagement, extraneous messaging or fruitless rewards. These are eye opening statistics and shouldn’t be taken lightly. The question is; […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs | Also tagged , , , | Comments (2)
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