Tag Archives: Experiences

Experiential Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time

July 12, 2012 – 9:35 am

by Jamie Comiskey Vice President, Experiential Marketing VIPdesk The article reprinted below was recently featured in Loyalty Management magazine, which is published by Loyalty 360. Experiential programs—unforgettable, exclusive events, ranging from unique access to once-in-a-lifetime, money-can’t-buy occasions—have been an important part of the customer loyalty landscape for over a decade.  Recently there has been an […]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, VIPdesk | Also tagged , , , , | Comments (1)

Experience is the Future of Marketing

May 9, 2012 – 1:25 pm

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide lasting impressions. Determining what type of experiences will work with your company is key. Recently I stumbled across an article by Jacob Braude which was featured in Fast Company Magazine, “Experience is the Next Frontier of Marketing”. […]

By Erika Blanchard | Posted in Concierge, Customer Experience, Customer Loyalty Programs, Experiential Rewards | Also tagged , , , , | Comments (0)

With a World of Choices, Why Commit?

July 12, 2011 – 1:56 pm

It makes you wonder why anyone is loyal to a product or a brand – or better yet more than one product or brand. Loyalty is something that so many desire−and for humans, it doesn’t come nearly as easy as it does for man’s best friend. I consider myself loyal to a select few – […]

By Erika Blanchard | Posted in Concierge, Customer Loyalty Programs | Also tagged , , , , , , , , , , , , | Comments (1)
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