Tag Archives: Customer Loyalty

An Outsiders View on Customer Loyalty In the Age of Groupon

May 22, 2012 – 1:26 pm

I love group buying sites.  Whether it is Groupon, Living Social, or local fave Specialicious, it doesn’t matter.  I love a good deal (and, according to my husband, I love buying crap I would never dream of spending money on were it sold at regular price).  I have purchased haircuts, car detailing, carpet cleaning, mini [...]

By Linda Dickerhoof Sperling | Posted in Brand Experience Management, Customer Loyalty Programs | Also tagged , , , | Comments (0)

Why Having Sales can be Detrimental to Your Bottom Line

May 17, 2012 – 11:51 am

In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This is simply not true. I discovered this by reading a recent article by Arthur Middleton Hughes, “Why Customers Leave and What You Can Do About It” In [...]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Marketing | Also tagged , | Comments (1)

Experience is the Future of Marketing

May 9, 2012 – 1:25 pm

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide lasting impressions. Determining what type of experiences will work with your company is key. Recently I stumbled across an article by Jacob Braude which was featured in Fast Company Magazine, “Experience is the Next Frontier of Marketing”. [...]

By Erika Blanchard | Posted in Concierge, Customer Experience, Customer Loyalty Programs, Experiential Rewards | Also tagged , , , , | Comments (0)

Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile Communication Tools

May 3, 2012 – 1:41 pm

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which included over three hundred mid-to-high level managers and executives from many of the world’s leading brands. We recommend that you download the [...]

By Erika Blanchard | Posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, Financial Services, Marketing, Mobile, Social Media | Also tagged , , , | Comments (1)

The Connection Between Customer Loyalty and Pet Ownership: It’s Not What You Think

May 1, 2012 – 12:19 pm

To have a dog, or not to have a dog?  That is the question. Paraphrasing Shakespeare is much easier than making a decision to become a pet owner, at least in my household. Growing up I always had a plethora of accidental pets: a homeless dog I stumbled upon, a cat who made his domicile [...]

By Vladimir Poletaev | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, News | Also tagged , | Comments (0)
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