Tag Archives: Customer Loyalty Programs

Article of Interest: Are Your Rewards Cultivating Your Customers or Driving Them Away

April 26, 2012 – 10:50 am

Customers love rewards. Rewards can make customers loyal to your brand and help you to gain new customers. If the rewards are lucrative enough, they can even coax customers from your competitor(s). So, now that you have customers excited to start spending with the anticipation of redeeming those coveted rewards, it’s show time. From the […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs | Also tagged , , | Comments (0)

Rewarding Loyalty – The Incentives Have Changed but the Idea Remains the Same

November 15, 2011 – 10:17 am

Helping my co-workers prepare for our November 15th Webinar, “Rewarding Customer Loyalty One Unforgettable Experience at a Time” took me back to my years working in the incentive marketing business for John E. Connelly, who was a groundbreaker in the incentive field back in 1958 and who continued as an industry leader for the next […]

By Amy Campbell | Posted in Brand Experience Management, Contact Center Best Practices, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Financial Services | Also tagged , , , , , , | Comments (0)

Article of Interest: A Three Step Approach for Retail Loyalty Program Success

November 10, 2011 – 2:54 pm

We’ve all heard of Groupon and Living Social – and many of us have purchased something from one or the other. In fact, according to a recent ForeSee study of more than 22,000 customers of ecommerce sites, about two-thirds (65%) of the consumers had participated in at least one daily deal program, and nearly half […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Marketing | Also tagged , , , , , | Comments (0)

Rewarding Customer Loyalty One Unforgettable Experience at a Time

October 20, 2011 – 2:24 pm

Live Webinar, Tuesday November 15, 2011 at 1:00 p.m. ET Presenters: Jamie Comiskey, Vice President, Experiential Programs VIPdesk Mark Robeson, Senior Vice President, Sales and Marketing, VIPdesk Discounts, coupons and a card on their birthday… all personalized engagement tactics customers recognize and appreciate… but what about more aspirational rewards? Whether a meet & greet with […]

By Erika Blanchard | Posted in Concierge, Customer Experience, Customer Loyalty Programs | Also tagged , , , , , , , | Comments (2)

Article of Interest: Rewards Breakage – Boon or Bane?

September 8, 2011 – 8:48 am

I recently read a rather lengthy article, “Rewards breakage-boon or bane? The role of technology in optimizing breakage” by Sanjai Velayudhan, Senior Manager, Loyalty Programs, ITC Infotech. This article was eye opening on the amount of breakage left on the table each year – and the detrimental effects this breakage has to companies across industries. […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Retention | Also tagged , , , , , , | Comments (0)
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