Tag Archives: Branding

Brands are People too

I recently stumbled upon the article, “Consumers choose brands like they do people” on The Wise Marketer, one of my favorite websites to visit (subscription required). The article gave an overview of a recent research study that found compelling new evidence that consumers judge and behave toward brands in much the same way they do […]

How Not to Win Fans and Influence Followers

The public response to Gap’s ill-advised attempt to change their logo created a backlash of an established brand that stirred up memories of a previous transformation in which, New Coke, nearly made Pepsi truly the choice for the next generation.  In 1985, the Coca-Cola Company tried to change the formula of their legendary soda.  The […]

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