Tag Archives: Brand Experience Management

The Language of Social Media

“Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.”  ~ Nathaniel Hawthorne Social Media, as the name implies, involves person-to-person or group-to-group communications that use a wide variety of technological mediums.  […]

Who Cares About Brand Loyalty?

ForeSee, one of the powerhouses in customer satisfaction surveys, came out with their 2011 e-retailer holiday assessment not too long ago. There were some big increases (Amazon.com, Avon, QVC, Apple, JC Penney), some significant declines (Netflix, Gap, Overstock), and a lot of good information about how the marketplace did this season in the eyes of […]

Whether You Call it O.co or Overstock.com…the Company is Tops in Customer Service!

The idea behind Overstock.com is really cool.  Not only can customers shop for top quality brands at a tremendous savings under one cyber umbrella but to manufacturers, retailers and distributors the company provides an alternative selling channel. I’m a big fan of the company for several reasons.  One is the merchandise freshness.  You just never […]

On Giving Thanks

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.    -John Fitzgerald Kennedy As unbelievable as it is to me, the holiday season is, once again, upon us. I, personally, can’t believe how fast this year has flown by – although, […]

Who is J.D. Power, Anyway?

In my position as research assistant at VIPdesk, I often list and quote companies that top and make various J.D. Power & Associates surveys and lists but until recently, I never really thought much about the J.D Power and Associates firm or even the man behind the noted and respected company. Getting a top spot […]

Follow

Get every new post delivered to your Inbox.

Join 91 other followers