Tag Archives: Advocates

How Brands Can Deal With Negative Online Sentiment or “Badvocacy”

Maria Ogneva, the Head of Community at Yammer (an enterprise social network used by 100,000 organizations, including more than 80% of the Fortune 500) recently wrote an article about “badvocacy”. I’m sure you’re wondering what that is, as was I… At VIPdesk, we talk a lot about brand advocates, the importance of rewarding your advocates […]

Follow

Get every new post delivered to your Inbox.

Join 91 other followers