Category Archives: Social Media

The Language of Social Media

May 15, 2012 – 11:45 am

“Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.”  ~ Nathaniel Hawthorne Social Media, as the name implies, involves person-to-person or group-to-group communications that use a wide variety of technological mediums.  [...]

By Teresa Sinel | Also posted in Brand Experience Management, Customer Experience | Tagged , , , | Comments (0)

Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile Communication Tools

May 3, 2012 – 1:41 pm

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which included over three hundred mid-to-high level managers and executives from many of the world’s leading brands. We recommend that you download the [...]

By Erika Blanchard | Also posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, Financial Services, Marketing, Mobile | Tagged , , , , | Comments (1)

Article of Interest: Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

March 23, 2012 – 3:41 pm

This article was featured in “This Week in Loyalty”, Loyalty 360‘s weekly e-newsletter. Social networking isn’t new—it is a concept that has existed for centuries.  What is new is that the influence of a consumer’s social network has been recently amplified by the digital organization of our existing social touch-points through social media tools such [...]

By Linda Dickerhoof Sperling | Also posted in Customer Loyalty Programs | Comments (2)

Upcoming Webinar: Engaging Customers Via Social Media and Mobile-Enabled Loyalty Programs

March 19, 2012 – 9:00 am

There are more smartphones, tablets, and other cellular-enabled devices in the United States than people—and loyalty marketers must embrace these new communication tools in order to maintain relevance. Brands must strategically incorporate social media and mobile applications into their loyalty programs in a manner that resonates with their customers and gets results.  However there are many [...]

By Linda Dickerhoof Sperling | Also posted in Customer Loyalty Programs, VIPdesk, Webinar | Comments (0)

Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

February 14, 2012 – 1:59 pm

On March 27, our very own Mark Robeson (VIPdesk’s SVP of Sales & Marketing) will be co-presenting a webinar on the subject of “Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs“. Along with co-presenters Dave Hanley of Banyan Branch and Loyalty 360, Mark will review how brands can strategically incorporate social media and mobile applications into their [...]

By Linda Dickerhoof Sperling | Also posted in News, VIPdesk, Webinar | Comments (0)
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