Category Archives: Retail

Can Free Shipping Make or Break an Online Sale?

March 14, 2012 – 9:07 am

As a former big city girl living in Denver during my formative years and Chicago in my 20s and 30s, I always wondered what life in the country would be like but never enough to give it more than a passing thought.  I was sure it would be too boring for me and that I [...]

By Teresa Sinel | Also posted in Customer Experience, Customer Relationship Management | Comments (1)

How Luxury Brands Can Reinvent the Customer Experience

March 12, 2012 – 12:51 pm

The article reprinted below appeared in the recently-published Q1 issue of Loyalty Management magazine, which is published by Loyalty 360. How Luxury Brands Can Reinvent the Customer Experience by Mark Robeson Senior Vice President, Sales & Marketing VIPdesk Affluent consumers in search of an unforgettable customer experience have historically been able to trust well-known luxury [...]

By Linda Dickerhoof Sperling | Also posted in Brand Experience Management, Customer Experience, Marketing | Comments (0)

TODAY’S LUXURY PURCHASE: Research, Reviews and Deals

March 6, 2012 – 3:46 pm

This blog post was originally written by Loyalty 360 and appeared on Loyalty Management Online. It’s no surprise that the average consumer is concerned with value in the current economic environment.  Interestingly, this sentiment expands to the luxury market as well.  According to a recent survey from Empathica Inc., a leading provider of Customer Experience [...]

By Linda Dickerhoof Sperling | Also posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, VIPdesk | Comments (0)

JCPenney’s Fair and Square Pricing Policy Would Make Mr. Penney Proud

February 28, 2012 – 8:23 am

James Cash Penney opened his first store in 1902 and named it “The Golden Rule,” which was also the store’s credo – treat people as you would like to be treated.  I think Mr. Penney would be happy with the new policy the store that bears his name instituted on February 1, JCPenney “Fair and [...]

By Amy Campbell | Also posted in Brand Experience Management, Marketing, News | Comments (0)

Apple’s Customers Just Won’t Kick The Habit

February 16, 2012 – 4:17 pm

In full disclosure, I am a big fan of Apple.  I have an iPad, a MacBook Pro, several iPods of various sized, and (most recently acquired) an iPhone.  I have all of these Apple products for two reasons:  first, because they are cool gadgets that make my life easier.  And second, because every experience I [...]

By Linda Dickerhoof Sperling | Also posted in Customer Experience, Customer Relationship Management | Comments (1)
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