Category Archives: News

VIPdesk’s 2012 Summer Reading List

May 25, 2012 – 9:33 am

Have you made the Loyalty Leap yet? Read The Loyalty Leap by Bryan Pearson, the #1 pick on our Summer 2012 Reading List and learn how you can turn customer information into customer intimacy, building strong relationships with your customer and ultimately driving customer loyalty. No matter where your summer plans will take you, don’t [...]

By Linda Dickerhoof Sperling | Also posted in Customer Experience, Customer Loyalty Programs | Tagged , , | Comments (0)

The Connection Between Customer Loyalty and Pet Ownership: It’s Not What You Think

May 1, 2012 – 12:19 pm

To have a dog, or not to have a dog?  That is the question. Paraphrasing Shakespeare is much easier than making a decision to become a pet owner, at least in my household. Growing up I always had a plethora of accidental pets: a homeless dog I stumbled upon, a cat who made his domicile [...]

By Vladimir Poletaev | Also posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs | Tagged , , | Comments (0)

The Power Behind Random Acts of Kindness: How Paying it Forward with Team Members Can Benefit Your Relationships, Your Customers, and Your Business

April 23, 2012 – 11:10 pm

By nature, people want to help others.  Doing something meaningful for someone else is an endorphin-releaser that makes us feel good.  It also starts a chain reaction.  When someone does something nice for us, we want to perpetuate that good deed and do something nice for others. One of my favorite commercials that so beautifully [...]

By Teresa Sinel | Also posted in Brand Experience Management, Customer Experience, Customer Relationship Management, Customer Retention | Tagged , , , , | Comments (0)

JCPenney’s Fair and Square Pricing Policy Would Make Mr. Penney Proud

February 28, 2012 – 8:23 am

James Cash Penney opened his first store in 1902 and named it “The Golden Rule,” which was also the store’s credo – treat people as you would like to be treated.  I think Mr. Penney would be happy with the new policy the store that bears his name instituted on February 1, JCPenney “Fair and [...]

By Amy Campbell | Also posted in Brand Experience Management, Marketing, Retail | Comments (0)

Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

February 14, 2012 – 1:59 pm

On March 27, our very own Mark Robeson (VIPdesk’s SVP of Sales & Marketing) will be co-presenting a webinar on the subject of “Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs“. Along with co-presenters Dave Hanley of Banyan Branch and Loyalty 360, Mark will review how brands can strategically incorporate social media and mobile applications into their [...]

By Linda Dickerhoof Sperling | Also posted in Social Media, VIPdesk, Webinar | Comments (0)
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