Category Archives: Marketing

Why Having Sales can be Detrimental to Your Bottom Line

May 17, 2012 – 11:51 am

In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This is simply not true. I discovered this by reading a recent article by Arthur Middleton Hughes, “Why Customers Leave and What You Can Do About It” In [...]

By Erika Blanchard | Also posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Tagged , , | Comments (1)

Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile Communication Tools

May 3, 2012 – 1:41 pm

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which included over three hundred mid-to-high level managers and executives from many of the world’s leading brands. We recommend that you download the [...]

By Erika Blanchard | Also posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards, Financial Services, Mobile, Social Media | Tagged , , , , | Comments (1)

How Luxury Brands Can Reinvent the Customer Experience

March 12, 2012 – 12:51 pm

The article reprinted below appeared in the recently-published Q1 issue of Loyalty Management magazine, which is published by Loyalty 360. How Luxury Brands Can Reinvent the Customer Experience by Mark Robeson Senior Vice President, Sales & Marketing VIPdesk Affluent consumers in search of an unforgettable customer experience have historically been able to trust well-known luxury [...]

By Linda Dickerhoof Sperling | Also posted in Brand Experience Management, Customer Experience, Retail | Comments (0)

JCPenney’s Fair and Square Pricing Policy Would Make Mr. Penney Proud

February 28, 2012 – 8:23 am

James Cash Penney opened his first store in 1902 and named it “The Golden Rule,” which was also the store’s credo – treat people as you would like to be treated.  I think Mr. Penney would be happy with the new policy the store that bears his name instituted on February 1, JCPenney “Fair and [...]

By Amy Campbell | Also posted in Brand Experience Management, News, Retail | Comments (0)

Where is Customer Loyalty Heading?

January 26, 2012 – 2:01 pm

Earlier this week, Loyalty 360—The Loyalty Marketing Association just released an executive briefing entitled, “Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty.”  This piece shares insights from industry leaders (including Mark Robeson, VIPdesk’s SVP of Sales & Marketing) regarding what’s on the horizon that will drive customer engagement [...]

By Linda Dickerhoof Sperling | Also posted in Customer Experience, Customer Loyalty Programs, Social Media | Comments (0)
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