Category Archives: Marketing

Loyalty programs must go mobile

October 18, 2012 – 12:45 pm

“Today’s mobile devices including tablets are rapidly becoming our generation’s most ubiquitous technologies,” states Michael Hemsey, President of Kobie Marketing, in a recent Luxury Daily article, “Loyalty Programs Must Go Mobile“. “Just as smartphone technology has become embedded in nearly all aspects of consumers and marketers lives, so too must loyalty programs go mobile.” While […]

By Linda Dickerhoof Sperling | Also posted in Customer Loyalty Programs, Loyalty Programs, Mobile | Comments (11)

To communicate, or not to communicate…that is the question

September 4, 2012 – 1:05 pm

I more often than not find that I am walking a fine line between a friendly reminder and nagging. If I ask my husband to pick up the drycleaning once, will he remember to do it?  However if I ask him five times, will he start to tune me out? If I email or tweet […]

By Linda Dickerhoof Sperling | Also posted in Brand Loyalty, Customer Loyalty Programs, Experiential Rewards, Loyalty Programs | Comments (1)

5 Best Practices for Loyalty Programs

July 31, 2012 – 10:26 am

It’s not often you hear a business owner claim that they have as much business as they can handle. So, with that in mind – let’s talk about the bottom line. There are two ways a business can grow and prosper. First via customer acquisitions, which can be costly and very time-consuming. The other way […]

By Erika Blanchard | Also posted in Brand Experience Management, Customer Loyalty Programs | Tagged , , , , | Comments (1)

Executive Insights: Mark Robeson

June 28, 2012 – 9:23 am

The article reprinted below appeared in the recently-published Q2 issue of Loyalty Management magazine, which is published by Loyalty 360. Mark Robeson, Senior Vice President, Sales & Marketing with VIPdesk, has over 18 years’ experience designing and managing bespoke B2B and B2B2C customer loyalty program enhancements for Fortune 500 clients, luxury brands, and other brand-conscious […]

By Erika Blanchard | Also posted in Brand Experience Management, Customer Experience, Customer Relationship Management, Customer Retention, Executive Team | Tagged , , , | Comments (0)

Why Having Sales can be Detrimental to Your Bottom Line

May 17, 2012 – 11:51 am

In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This is simply not true. I discovered this by reading a recent article by Arthur Middleton Hughes, “Why Customers Leave and What You Can Do About It” In […]

By Erika Blanchard | Also posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Tagged , , | Comments (1)
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