Category Archives: Loyalty Programs

Introducing Aspire Lifestyles: A Leading Global Brand for Loyalty, Concierge and Assistance Solutions

April 3, 2013 – 1:36 pm

VIPdesk  is proud to announce the launch of the new global brand “Aspire Lifestyles”. Aspire Lifestyles is the highly-anticipated strategic merger of several of the world’s premier loyalty, concierge and assistance solutions providers: International SOS’s Worldwide Enhancement business, VIPdesk (USA and UK) and EMSM (Korea). Drawing upon the collective strength of nearly three decades of […]

By Linda Dickerhoof Sperling | Also posted in Benefits Development, Concierge, Customer Loyalty Programs, Experiential Rewards, News, VIPdesk | Comments (0)

Seven Travel Benefits that Drive Customer Loyalty

January 18, 2013 – 1:06 pm

According to the Credit Suisse 2012 Global Wealth Report, there are currently 24.2 million millionaires in the world. These are potential customers that can and will spend more with the proven brands to which they are loyal. In study after study, travel has been shown to be the most important lifestyle category to the affluent customer. […]

By Linda Dickerhoof Sperling | Also posted in Concierge, Customer Loyalty Programs, Travel, Travel Benefits, Webinar | Comments (2)

Loyalty programs must go mobile

October 18, 2012 – 12:45 pm

“Today’s mobile devices including tablets are rapidly becoming our generation’s most ubiquitous technologies,” states Michael Hemsey, President of Kobie Marketing, in a recent Luxury Daily article, “Loyalty Programs Must Go Mobile“. “Just as smartphone technology has become embedded in nearly all aspects of consumers and marketers lives, so too must loyalty programs go mobile.” While […]

By Linda Dickerhoof Sperling | Also posted in Customer Loyalty Programs, Marketing, Mobile | Comments (11)

My Starbucks Rewards is changing today…and I might finally get on board

October 16, 2012 – 3:48 pm

Today is the day that loyal Starbucks customers have either been waiting for, or dreading (depending on who you talk to)…today is the day that the company plans to implement a series of changes to its My Starbucks Rewards customer loyalty program.  These changes were announced about a month ago, causing enough uproar that over […]

By Linda Dickerhoof Sperling | Also posted in Customer Loyalty Programs | Comments (1)

Survey Results: Popular Customer Benefit Offerings

October 3, 2012 – 6:05 am

VIPdesk recently presented a webinar on customer loyalty benefits development, titled “Competitive Differentiation Through Benefit Design and Fulfillment”. During this webinar, presenter Mark Shore (VIPdesk’s VP, Partnership Marketing & Product Development) polled webinar attendees as to the popularity of benefits offered customers. Survey results indicated that: Airline benefits are the most important travel benefits to […]

By Linda Dickerhoof Sperling | Also posted in Benefits Development, Customer Benefits, Customer Loyalty Programs, Travel Benefits, Webinar | Comments (0)
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