Category Archives: Experiential Rewards

Introducing Aspire Lifestyles: A Leading Global Brand for Loyalty, Concierge and Assistance Solutions

April 3, 2013 – 1:36 pm

VIPdesk  is proud to announce the launch of the new global brand “Aspire Lifestyles”. Aspire Lifestyles is the highly-anticipated strategic merger of several of the world’s premier loyalty, concierge and assistance solutions providers: International SOS’s Worldwide Enhancement business, VIPdesk (USA and UK) and EMSM (Korea). Drawing upon the collective strength of nearly three decades of […]

By Linda Dickerhoof Sperling | Also posted in Benefits Development, Concierge, Customer Loyalty Programs, Loyalty Programs, News, VIPdesk | Comments (0)

To communicate, or not to communicate…that is the question

September 4, 2012 – 1:05 pm

I more often than not find that I am walking a fine line between a friendly reminder and nagging. If I ask my husband to pick up the drycleaning once, will he remember to do it?  However if I ask him five times, will he start to tune me out? If I email or tweet […]

By Linda Dickerhoof Sperling | Also posted in Brand Loyalty, Customer Loyalty Programs, Loyalty Programs, Marketing | Comments (1)

Experiential Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time

July 12, 2012 – 9:35 am

by Jamie Comiskey Vice President, Experiential Marketing VIPdesk The article reprinted below was recently featured in Loyalty Management magazine, which is published by Loyalty 360. Experiential programs—unforgettable, exclusive events, ranging from unique access to once-in-a-lifetime, money-can’t-buy occasions—have been an important part of the customer loyalty landscape for over a decade.  Recently there has been an […]

By Linda Dickerhoof Sperling | Also posted in Customer Experience, Customer Loyalty Programs, VIPdesk | Tagged , , , , , | Comments (1)

Article of Interest: 5 New Loyalty Perks for Shoppers

May 31, 2012 – 10:21 am

Customer loyalty is what every company desires – and companies are pulling out all of the punches to gain that loyalty; In fact, according to the National Retail Federation, over half of all retailers say that loyalty programs will be a key part of their strategy in 2012. Today’s loyalty programs are much more than […]

By Erika Blanchard | Also posted in Customer Loyalty Programs, Customer Retention | Tagged , , | Comments (0)

Experience is the Future of Marketing

May 9, 2012 – 1:25 pm

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide lasting impressions. Determining what type of experiences will work with your company is key. Recently I stumbled across an article by Jacob Braude which was featured in Fast Company Magazine, “Experience is the Next Frontier of Marketing”. […]

By Erika Blanchard | Also posted in Concierge, Customer Experience, Customer Loyalty Programs | Tagged , , , , , | Comments (0)
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