Category Archives: Experiential Rewards

Experience is the Future of Marketing

May 9, 2012 – 1:25 pm

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide lasting impressions. Determining what type of experiences will work with your company is key. Recently I stumbled across an article by Jacob Braude which was featured in Fast Company Magazine, “Experience is the Next Frontier of Marketing”. [...]

By Erika Blanchard | Also posted in Concierge, Customer Experience, Customer Loyalty Programs | Tagged , , , , , | Comments (0)

Over Half of all Customer Loyalty Programs Embrace Social Media and Mobile Communication Tools

May 3, 2012 – 1:41 pm

We recently hosted a webinar, along with Banyan Branch ”Engaging and Retaining Customers through Social Media and Mobile-Enabled Loyalty Programs“. Below is the press release which outlines the poll results from the webinar which included over three hundred mid-to-high level managers and executives from many of the world’s leading brands. We recommend that you download the [...]

By Erika Blanchard | Also posted in Customer Experience, Customer Loyalty Programs, Financial Services, Marketing, Mobile, Social Media | Tagged , , , , | Comments (1)

Best of 2011: Concierge, Customer Service and Loyalty

December 29, 2011 – 9:46 am

As 2011 comes to a close, and I look back at some of our most popular content – it is refreshing to see that the focus this year seemed to be on customer service and customer loyalty. For over a decade, VIPdesk has provided highly personalized customer loyalty solutions such as; premium concierge, customer care, [...]

By Erika Blanchard | Also posted in Brand Experience Management, Concierge, Contact Center Best Practices, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Virtual Workforce | Tagged , , , , , , , , , | Comments (1)

Experiential Rewards in Loyalty Programs is Expected to Increase in 2012

December 15, 2011 – 12:37 pm

We recently conducted a survey during a webinar which we hosted on Experiential Rewards, “Experiential Rewards Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time”. This webinar offered attendees insight into the role of experiential rewards in an overall customer loyalty offering, as well as providing best practices into design, development and implementation of [...]

By Erika Blanchard | Also posted in Brand Experience Management, Customer Loyalty Programs | Tagged , , | Comments (1)
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