Category Archives: Customer Retention

Article of Interest: Loyalty Cards, Rewards Help Snag Customers

July 26, 2012 – 9:46 am

How many of us walk around with a keychain full of loyalty cards, far outweighing the amount of keys that are actually meant for the KEYchain? I only have one key (to my car), on my keychain. My house has a keypad lock, which eliminates the need to carry a key – and I leave […]

By Erika Blanchard | Also posted in Brand Experience Management, Customer Loyalty Programs | Tagged , , , | Comments (3)

Are there demographics of a “typical” Concierge user?

July 24, 2012 – 12:35 pm

Is there a “typical” Concierge user?  VIPdesk’s Mark Robeson was asked this question last week during a webinar he presented on the benefits of Concierge service as a component of an overall customer loyalty program, and his answer was enlightening for anyone involved in the management of marketing a Concierge program. Q: Is there a […]

By Linda Dickerhoof Sperling | Also posted in Concierge, Customer Relationship Management, VIPdesk | Tagged , , | Comments (2)

Consumers are Savvy to Scripted Service Encounters

July 19, 2012 – 11:24 am

Scripted calls. We’ve all been there – and oftentimes it’s easy to tell when a call is scripted. I know I’ve been involved in service calls where the agent actually appears to be reading (and more than likely, is reading). I recently came upon an article titled, “New Research Shows Consumers are Savvy to Scripted […]

By Erika Blanchard | Also posted in Concierge, Contact Center Best Practices, Customer Experience, Customer Relationship Management | Tagged , , | Comments (1)

The Core of Customer Service – It May Not Be What You Think…

July 17, 2012 – 12:34 pm

Everyone has their own take on what makes a top-notch customer service experience and most companies have teams dedicated to ensuring that their beliefs, value systems, and service delivery expectations are properly baked into training, marketing, and recruiting materials.   We want to be viewed as the best, we look to hire the best, and we […]

By Teresa Sinel | Also posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management | Tagged , , , | Comments (2)

The Golden Rule

July 3, 2012 – 12:26 pm

“Do unto others, as you would have them do unto you” Ah, the golden rule, engrained in many, practiced by….some. The Golden Rule, or ethic of reciprocity is an ethical code, or morality, that spans many generations and can be found in some form in almost every ethical tradition. It’s the one rule that most […]

By Erika Blanchard | Also posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Management | Tagged , , , , | Comments (1)
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