Category Archives: Concierge

Experience is the Future of Marketing

May 9, 2012 – 1:25 pm

Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide lasting impressions. Determining what type of experiences will work with your company is key. Recently I stumbled across an article by Jacob Braude which was featured in Fast Company Magazine, “Experience is the Next Frontier of Marketing”. [...]

By Erika Blanchard | Also posted in Customer Experience, Customer Loyalty Programs, Experiential Rewards | Tagged , , , , , | Comments (0)

Unique Concierge Requests (part one)

April 17, 2012 – 12:42 pm

A friend of mine just started a new job with a company that provides employees with access to concierge service, and called me to find out how exactly what this means to them.  Initially, I directed this person to a VIPdesk blog post from about a year ago that reviews personal concierge service as an [...]

By Linda Dickerhoof Sperling | Also posted in Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Tagged , , | Comments (1)

Creative Employee Benefits Packages

February 21, 2012 – 2:37 pm

Fact: A standard package of health, dental and vision insurance, some paid vacation and a modest life insurance policy is not “competitive.”  Although attracting and retaining top talent continues to be a challenge for business leaders, most employers still boast of their competitive benefits offerings… which are really nothing special (“comparable,” even). And employers who [...]

By vipdesk | Also posted in Management, Virtual Workforce | Comments (0)

Best of 2011: Concierge, Customer Service and Loyalty

December 29, 2011 – 9:46 am

As 2011 comes to a close, and I look back at some of our most popular content – it is refreshing to see that the focus this year seemed to be on customer service and customer loyalty. For over a decade, VIPdesk has provided highly personalized customer loyalty solutions such as; premium concierge, customer care, [...]

By Erika Blanchard | Also posted in Brand Experience Management, Contact Center Best Practices, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Experiential Rewards, Virtual Workforce | Tagged , , , , , , , , , | Comments (1)

Understanding the Affluent Market

October 27, 2011 – 3:45 pm

Understanding the affluent market is a challenge, especially today, with so many uncertainties in the economy. It is critical, however to gain an understanding of this market and to determine how to gain their loyalty. Much of the affluent market is composed primarily of people who are careful spenders and aggressive savers; however, they will [...]

By Erika Blanchard | Also posted in Brand Experience Management, Contact Center Best Practices, Customer Experience, Customer Loyalty Programs | Tagged , , , , , , , | Comments (9)
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