Category Archives: Brand Loyalty

To communicate, or not to communicate…that is the question

September 4, 2012 – 1:05 pm

I more often than not find that I am walking a fine line between a friendly reminder and nagging. If I ask my husband to pick up the drycleaning once, will he remember to do it?  However if I ask him five times, will he start to tune me out? If I email or tweet […]

By Linda Dickerhoof Sperling | Also posted in Customer Loyalty Programs, Experiential Rewards, Loyalty Programs, Marketing | Comments (1)

What’s old is new again: The handwritten note

August 22, 2012 – 10:33 am

Retro isn’t only in fashion on the catwalk, but also in regards to customer service.  Earlier this month, wireless carrier Sprint kicked off an initiative in which employees regularly take the time out of their schedule to send handwritten thank you notes to customers.  The company has sent close to 500,000 handwritten notes thus far, […]

By Linda Dickerhoof Sperling | Also posted in Brand Experience Management, Customer Loyalty Programs, Customer Relationship Management, Loyalty Programs | Comments (1)

Upcoming Webinar: Competitive Differentiation Through Compelling Customer Benefits

August 13, 2012 – 3:24 pm

Compelling rewards and lifestyle benefits are paramount to engaging and retaining valuable customers. For many industries, benefit programs are a primary driver behind new customer acquisition, customer engagement, customer spend, and ultimately long-term brand loyalty.  However while an attractive customer loyalty offering can be an extremely effective way for brands to differentiate themselves from the […]

By Linda Dickerhoof Sperling | Also posted in Benefits Development, Customer Benefits, Customer Loyalty Programs, Loyalty Programs, Webinar | Tagged , , | Comments (0)
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