Category Archives: Benefits Development

Introducing Aspire Lifestyles: A Leading Global Brand for Loyalty, Concierge and Assistance Solutions

April 3, 2013 – 1:36 pm

VIPdesk  is proud to announce the launch of the new global brand “Aspire Lifestyles”. Aspire Lifestyles is the highly-anticipated strategic merger of several of the world’s premier loyalty, concierge and assistance solutions providers: International SOS’s Worldwide Enhancement business, VIPdesk (USA and UK) and EMSM (Korea). Drawing upon the collective strength of nearly three decades of […]

By Linda Dickerhoof Sperling | Also posted in Concierge, Customer Loyalty Programs, Experiential Rewards, Loyalty Programs, News, VIPdesk | Comments (0)

How Concierge Service Can Be Used To Promote Other Customer Benefits

October 23, 2012 – 2:41 pm

Using Concierge to promote and fulfill other customer benefits can have a positive impact on overall customer satisfaction and service quality. Several of our clients currently utilize their Concierge via a “gateway servicing model” in which Concierge service is the primary delivery channel for both information about and redemption of all membership benefits. With this […]

By Linda Dickerhoof Sperling | Also posted in Concierge, Customer Benefits, Customer Experience, Customer Loyalty Programs, Travel, Travel Benefits, Webinar | Comments (1)

Survey Results: Popular Customer Benefit Offerings

October 3, 2012 – 6:05 am

VIPdesk recently presented a webinar on customer loyalty benefits development, titled “Competitive Differentiation Through Benefit Design and Fulfillment”. During this webinar, presenter Mark Shore (VIPdesk’s VP, Partnership Marketing & Product Development) polled webinar attendees as to the popularity of benefits offered customers. Survey results indicated that: Airline benefits are the most important travel benefits to […]

By Linda Dickerhoof Sperling | Also posted in Customer Benefits, Customer Loyalty Programs, Loyalty Programs, Travel Benefits, Webinar | Comments (0)

The Changing Landscape of Travel Benefits

September 20, 2012 – 4:54 pm

This article appears in the current issue of Loyalty Management magazine The Changing Landscape of Travel Benefits By Mark Robeson, SVP of Sales & Marketing, VIPdesk Many travelers view the benefits of membership in loyalty programs a necessity for frequent travel—so much so that nearly three-quarters of the business travelers surveyed in February 2012 by […]

By Linda Dickerhoof Sperling | Also posted in Customer Benefits, Customer Loyalty Programs, Loyalty Management Magazine, Travel, Travel Benefits | Comments (5)

Upcoming Webinar: Competitive Differentiation Through Compelling Customer Benefits

August 13, 2012 – 3:24 pm

Compelling rewards and lifestyle benefits are paramount to engaging and retaining valuable customers. For many industries, benefit programs are a primary driver behind new customer acquisition, customer engagement, customer spend, and ultimately long-term brand loyalty.  However while an attractive customer loyalty offering can be an extremely effective way for brands to differentiate themselves from the […]

By Linda Dickerhoof Sperling | Also posted in Brand Loyalty, Customer Benefits, Customer Loyalty Programs, Loyalty Programs, Webinar | Tagged , , | Comments (0)
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