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VIPdesk’s 2012 Summer Reading List

May 25, 2012 – 9:33 am

Have you made the Loyalty Leap yet? Read The Loyalty Leap by Bryan Pearson, the #1 pick on our Summer 2012 Reading List and learn how you can turn customer information into customer intimacy, building strong relationships with your customer and ultimately driving customer loyalty. No matter where your summer plans will take you, don’t [...]

Posted in Customer Experience, Customer Loyalty Programs, News | Tagged , , | Comments (0)

An Outsiders View on Customer Loyalty In the Age of Groupon

May 22, 2012 – 1:26 pm

I love group buying sites.  Whether it is Groupon, Living Social, or local fave Specialicious, it doesn’t matter.  I love a good deal (and, according to my husband, I love buying crap I would never dream of spending money on were it sold at regular price).  I have purchased haircuts, car detailing, carpet cleaning, mini [...]

Posted in Brand Experience Management, Customer Loyalty Programs | Tagged , , , , | Comments (0)

Unique Concierge Requests (part one)

April 17, 2012 – 12:42 pm

A friend of mine just started a new job with a company that provides employees with access to concierge service, and called me to find out how exactly what this means to them.  Initially, I directed this person to a VIPdesk blog post from about a year ago that reviews personal concierge service as an [...]

Posted in Concierge, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Tagged , , | Comments (1)

Customer loyalty programs…you got some ‘splaining to do

April 10, 2012 – 2:07 pm

Yesterday morning at—of all places the gas station—I had an “a-ha!” moment.  My realization: Your customer loyalty program—no matter how it can help them save time or money—will not automatically cut through the “clutter” of your customer’s lives.  Instead, it is necessary to look at how your product or service fits into the lives of [...]

Posted in Customer Experience, Customer Loyalty Programs | Tagged , , , , , | Comments (1)

Article of Interest: Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

March 23, 2012 – 3:41 pm

This article was featured in “This Week in Loyalty”, Loyalty 360‘s weekly e-newsletter. Social networking isn’t new—it is a concept that has existed for centuries.  What is new is that the influence of a consumer’s social network has been recently amplified by the digital organization of our existing social touch-points through social media tools such [...]

Posted in Customer Loyalty Programs, Social Media | Comments (2)
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