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5 Best Practices for Loyalty Programs

July 31, 2012 – 10:26 am

It’s not often you hear a business owner claim that they have as much business as they can handle. So, with that in mind – let’s talk about the bottom line. There are two ways a business can grow and prosper. First via customer acquisitions, which can be costly and very time-consuming. The other way […]

Posted in Brand Experience Management, Customer Loyalty Programs, Marketing | Tagged , , , , | Comments (1)

Article of Interest: Loyalty Cards, Rewards Help Snag Customers

July 26, 2012 – 9:46 am

How many of us walk around with a keychain full of loyalty cards, far outweighing the amount of keys that are actually meant for the KEYchain? I only have one key (to my car), on my keychain. My house has a keypad lock, which eliminates the need to carry a key – and I leave […]

Posted in Brand Experience Management, Customer Loyalty Programs, Customer Retention | Tagged , , , | Comments (3)

Consumers are Savvy to Scripted Service Encounters

July 19, 2012 – 11:24 am

Scripted calls. We’ve all been there – and oftentimes it’s easy to tell when a call is scripted. I know I’ve been involved in service calls where the agent actually appears to be reading (and more than likely, is reading). I recently came upon an article titled, “New Research Shows Consumers are Savvy to Scripted […]

Posted in Concierge, Contact Center Best Practices, Customer Experience, Customer Relationship Management, Customer Retention | Tagged , , | Comments (1)

The Golden Rule

July 3, 2012 – 12:26 pm

“Do unto others, as you would have them do unto you” Ah, the golden rule, engrained in many, practiced by….some. The Golden Rule, or ethic of reciprocity is an ethical code, or morality, that spans many generations and can be found in some form in almost every ethical tradition. It’s the one rule that most […]

Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Management | Tagged , , , , | Comments (1)

Executive Insights: Mark Robeson

June 28, 2012 – 9:23 am

The article reprinted below appeared in the recently-published Q2 issue of Loyalty Management magazine, which is published by Loyalty 360. Mark Robeson, Senior Vice President, Sales & Marketing with VIPdesk, has over 18 years’ experience designing and managing bespoke B2B and B2B2C customer loyalty program enhancements for Fortune 500 clients, luxury brands, and other brand-conscious […]

Posted in Brand Experience Management, Customer Experience, Customer Relationship Management, Customer Retention, Executive Team, Marketing | Tagged , , , | Comments (0)
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