Introducing Aspire Lifestyles: A Leading Global Brand for Loyalty, Concierge and Assistance Solutions

Aspire Lifestyles

VIPdesk  is proud to announce the launch of the new global brand “Aspire Lifestyles”. Aspire Lifestyles is the highly-anticipated strategic merger of several of the world’s premier loyalty, concierge and assistance solutions providers: International SOS’s Worldwide Enhancement business, VIPdesk (USA and UK) and EMSM (Korea).

Drawing upon the collective strength of nearly three decades of loyalty, concierge and assistance heritage, Aspire Lifestyles will provide its clients richly customised services, powered by unmatched technology and delivered by an experienced team of over 900 Concierges & Brand Ambassadors, who speak over 90 languages and dialects, delivering around-the-clock service via 19 Concierge Centres around the globe.

With the largest integrated, directly owned and managed global footprint, Aspire Lifestyles provides over 60 million of our clients’ customers with an unmatched degree of local relevance and global reach. The brand is able to provide complete B2B program support to its client base of financial institutions, insurance, hospitality and loyalty schemes all around the world via an award-winning PCI DSS compliant infrastructure and service delivery platform.

Brian Loo, Group General Manager – Aspire Lifestyles says: “Over the past three years, we have invested heavily in people, processes and technology to create high touch brand experiences. With Aspire, this personalised service enhances the perception of our partners’ brands by going above and beyond their customers’ expectations, forming and building meaningful relationships with them over time.”

Aspire Lifestyles’ PCI-DSS compliant CRM system was awarded the CIO Award in March 2013 by CIO Asia magazine.

To learn more about how Aspire Lifestyles provides impeccable service, visit


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