VIPdesk recently presented a webinar on customer loyalty benefits development, titled “Competitive Differentiation Through Benefit Design and Fulfillment”.
During this webinar, presenter Mark Shore (VIPdesk’s VP, Partnership Marketing & Product Development) polled webinar attendees as to the popularity of benefits offered customers.
Survey results indicated that:
- Airline benefits are the most important travel benefits to 50% of customers
- Hotel benefits are the most important travel benefits to 17% of customers
- Retail benefits/perks are the most important benefits to 25% of customers
- Entertainment benefits are the most important benefits to 25% of customers
We invite you to learn more about benefit design and fulfillment by downloading a recording of this webinar via our website.