VIPdesk Blog

VIPdesk recently presented a webinar on customer loyalty benefits development, titled “Competitive Differentiation Through Benefit Design and Fulfillment”.

During this webinar, presenter Mark Shore (VIPdesk’s VP, Partnership Marketing & Product Development) polled webinar attendees as to the popularity of benefits offered customers.

Survey results indicated that:

• Airline benefits are the most important travel benefits to 50% of customers
• Hotel benefits are the most important travel benefits to 17% of customers
• Retail benefits/perks are the most important benefits to 25% of customers
• Entertainment benefits are the most important benefits to 25% of customers

We invite you to learn more about benefit design and fulfillment by downloading a recording of this webinar via our website.