Monthly Archives: August 2012

What’s old is new again: The handwritten note

August 22, 2012 – 10:33 am

Retro isn’t only in fashion on the catwalk, but also in regards to customer service.  Earlier this month, wireless carrier Sprint kicked off an initiative in which employees regularly take the time out of their schedule to send handwritten thank you notes to customers.  The company has sent close to 500,000 handwritten notes thus far, […]

By Linda Dickerhoof Sperling | Posted in Brand Experience Management, Brand Loyalty, Customer Loyalty Programs, Customer Relationship Management, Loyalty Programs | Comments (1)

Your Concierge: Top 7 tips on traveling with pets

August 17, 2012 – 9:32 am

When traveling for any reason: a business trip, vacation, holiday or to see family, those who have pets must carefully (and often creatively) plan their trip.  Luckily there are resources that pet owners can rely on to determine pet-friendliness of hotels and carriers, create detailed itineraries, and generally prepare for travel’s unexpected turns. We have […]

By Vladimir Poletaev | Posted in Concierge, Financial Services, Insurance, Pet Concierge, Travel | Tagged , , , , , , , , , , , | Comments (11)

Upcoming Webinar: Competitive Differentiation Through Compelling Customer Benefits

August 13, 2012 – 3:24 pm

Compelling rewards and lifestyle benefits are paramount to engaging and retaining valuable customers. For many industries, benefit programs are a primary driver behind new customer acquisition, customer engagement, customer spend, and ultimately long-term brand loyalty.  However while an attractive customer loyalty offering can be an extremely effective way for brands to differentiate themselves from the […]

By Linda Dickerhoof Sperling | Posted in Benefits Development, Brand Loyalty, Customer Benefits, Customer Loyalty Programs, Loyalty Programs, Webinar | Tagged , , | Comments (0)

WHAT IS THE DIFFERENCE BETWEEN A CONCIERGE AND A TRAVEL AGENT?

August 7, 2012 – 9:35 am

In our most recent webinar, Increasing Loyalty to Your Customer Loyalty Program via Concierge Service, an attendee asked the difference between a Concierge and a travel agent.  The question specifically involved what services a Concierge could provide that a travel agent could not. In order to answer this question, first we need to take a […]

By Linda Dickerhoof Sperling | Posted in Concierge, News, Travel, Webinar | Comments (0)

Card benefits really do promote customer loyalty, after all

August 2, 2012 – 9:56 am

I was speaking  recently with a colleague, a well-respected member of the customer loyalty industry, who mentioned that the primary reason that customers choose one credit card offering over another are card enhancements: the customer loyalty benefits offered to card users.  I found this very relevant on two fronts: first, as a loyalty marketer representing […]

By Linda Dickerhoof Sperling | Posted in Concierge, Customer Loyalty Programs, VIPdesk | Tagged , , , , | Comments (2)
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