How many of us walk around with a keychain full of loyalty cards, far outweighing the amount of keys that are actually meant for the KEYchain? I only have one key (to my car), on my keychain. My house has a keypad lock, which eliminates the need to carry a key – and I leave the mailbox key in the car. So, why does my keychain weigh 5 pounds? The loyalty cards! Yes, cards, as in a whole lot of cards; three for the grocery stores in my town, one for the pharmacy, the local coffee shop, my gym membership card– and the list goes on.
Loyalty cards and rewards programs are an integral part of marketing for an increasing number of retailers nationwide, and lucky for consumers like me, today’s loyalty cards are beginning to harness new technologies, such as mobile-phone apps and social networks. This not only helps to streamline and automate the process for consumers, it helps retailers tailor their offers, based on each consumer’s buying habits.
I recommend that you read, “Loyalty Cards, Rewards Help Snag Customers” to gain insight on how you can leverage your customer loyalty and reward programs for success.
Amy Campbell
James Koller
Linda Dickerhoof Sperling
Lindsay Gibson
Mary Naylor
Melissa Carpenter
Othmar von Blumencron
Sally Hurley
Teresa Sinel
vipdesk
Vladimir Poletaev
3 Comments
Loyalty cards are a great marketing strategy, as they are seen a lot, whether they are on a key ring or in a wallet. Everyone loves a discount or money off, so loyalty cards are great to get customers to come back.
Very interesting one. I almost fell for the sentiments that loyalty cards are becoming weights around customers. There is a proper need to validate this position. I do agree with you that there is need for proactive solutions to how organizations retain customer loyalty. One thing that we must never forget is that if majority of the customers yet clamor for the loyalty cards, the customer centric organization has no choice than to use them. Like you rightly said, its the customer\’s world now and all the businesses must follow what they wamt or fold up.
Very interesting one. I almost fell for the sentiments that loyalty cards are becoming weights around customers. There is a proper need to validate this position. I do agree with you that there is need for proactive solutions to how organizations retain customer loyalty. One thing that we must never forget is that if majority of the customers yet clamor for the loyalty cards, the customer centric organization has no choice than to use them. Like you rightly said, its the customer\’s world now and all the businesses must follow what they want or fold up.