How many of us walk around with a keychain full of loyalty cards, far outweighing the amount of keys that are actually meant for the KEYchain? I only have one key (to my car), on my keychain. My house has a keypad lock, which eliminates the need to carry a key – and I leave the mailbox key in the car. So, why does my keychain weigh 5 pounds? The loyalty cards! Yes, cards, as in a whole lot of cards; three for the grocery stores in my town, one for the pharmacy, the local coffee shop, my gym membership card– and the list goes on.
Loyalty cards and rewards programs are an integral part of marketing for an increasing number of retailers nationwide, and lucky for consumers like me, today’s loyalty cards are beginning to harness new technologies, such as mobile-phone apps and social networks. This not only helps to streamline and automate the process for consumers, it helps retailers tailor their offers, based on each consumer’s buying habits.
I recommend that you read, “Loyalty Cards, Rewards Help Snag Customers” to gain insight on how you can leverage your customer loyalty and reward programs for success.