Monthly Archives: May 2012

Article of Interest: 5 New Loyalty Perks for Shoppers

May 31, 2012 – 10:21 am

Customer loyalty is what every company desires – and companies are pulling out all of the punches to gain that loyalty; In fact, according to the National Retail Federation, over half of all retailers say that loyalty programs will be a key part of their strategy in 2012. Today’s loyalty programs are much more than […]

By Erika Blanchard | Posted in Customer Loyalty Programs, Customer Retention, Experiential Rewards | Tagged , , | Comments (0)

The Art of Listening and Its Impact on the Customer Experience

May 30, 2012 – 9:33 am

“The greatest compliment that was ever paid me was when one asked me what I thought, and attended to my answer.”  ~ Henry David Thoreau I try to be a good listener.  I really do.  But I am totally guilty of violating (at least) one cardinal rule of good listening.  I start mentally formulating my […]

By Teresa Sinel | Posted in Brand Experience Management, Contact Center Best Practices, Voice of the Customer | Tagged , | Comments (3)

VIPdesk’s 2012 Summer Reading List

May 25, 2012 – 9:33 am

Have you made the Loyalty Leap yet? Read The Loyalty Leap by Bryan Pearson, the #1 pick on our Summer 2012 Reading List and learn how you can turn customer information into customer intimacy, building strong relationships with your customer and ultimately driving customer loyalty. No matter where your summer plans will take you, don’t […]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Loyalty Programs, News | Tagged , , | Comments (0)

An Outsiders View on Customer Loyalty In the Age of Groupon

May 22, 2012 – 1:26 pm

I love group buying sites.  Whether it is Groupon, Living Social, or local fave Specialicious, it doesn’t matter.  I love a good deal (and, according to my husband, I love buying crap I would never dream of spending money on were it sold at regular price).  I have purchased haircuts, car detailing, carpet cleaning, mini […]

By Linda Dickerhoof Sperling | Posted in Brand Experience Management, Customer Loyalty Programs | Tagged , , , , | Comments (0)

Why Having Sales can be Detrimental to Your Bottom Line

May 17, 2012 – 11:51 am

In today’s economy, we hear a lot of talk about sales, coupons, discounts etc. which is why most companies assume that all customers are highly price sensitive. This is simply not true. I discovered this by reading a recent article by Arthur Middleton Hughes, “Why Customers Leave and What You Can Do About It” In […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Marketing | Tagged , , | Comments (1)
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