Monthly Archives: April 2012

Article of Interest: Are Your Rewards Cultivating Your Customers or Driving Them Away

April 26, 2012 – 10:50 am

Customers love rewards. Rewards can make customers loyal to your brand and help you to gain new customers. If the rewards are lucrative enough, they can even coax customers from your competitor(s). So, now that you have customers excited to start spending with the anticipation of redeeming those coveted rewards, it’s show time. From the […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs | Tagged , , , | Comments (0)

The Power Behind Random Acts of Kindness: How Paying it Forward with Team Members Can Benefit Your Relationships, Your Customers, and Your Business

April 23, 2012 – 11:10 pm

By nature, people want to help others.  Doing something meaningful for someone else is an endorphin-releaser that makes us feel good.  It also starts a chain reaction.  When someone does something nice for us, we want to perpetuate that good deed and do something nice for others. One of my favorite commercials that so beautifully […]

By Teresa Sinel | Posted in Brand Experience Management, Customer Experience, Customer Relationship Management, Customer Retention, News | Tagged , , , , | Comments (1)

Unique Concierge Requests (part one)

April 17, 2012 – 12:42 pm

A friend of mine just started a new job with a company that provides employees with access to concierge service, and called me to find out how exactly what this means to them.  Initially, I directed this person to a VIPdesk blog post from about a year ago that reviews personal concierge service as an […]

By Linda Dickerhoof Sperling | Posted in Concierge, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Tagged , , | Comments (2)

The NEXT Step in Loyalty Marketing

April 12, 2012 – 1:28 pm

Express, an American fashion retailer headquartered in Columbus, Ohio and New York, New York which operates over 550 stores in the United States and generates $1.8 billion in annual sales is paving the way for a new and hip loyalty program. Today, many brands simply reward consumers for their purchases – and many of those […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Relationship Management | Tagged , , , | Comments (0)

Customer loyalty programs…you got some ‘splaining to do

April 10, 2012 – 2:07 pm

Yesterday morning at—of all places the gas station—I had an “a-ha!” moment.  My realization: Your customer loyalty program—no matter how it can help them save time or money—will not automatically cut through the “clutter” of your customer’s lives.  Instead, it is necessary to look at how your product or service fits into the lives of […]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Loyalty Programs | Tagged , , , , , | Comments (1)
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