Monthly Archives: March 2012

Article of Interest: Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

March 23, 2012 – 3:41 pm

This article was featured in “This Week in Loyalty”, Loyalty 360‘s weekly e-newsletter. Social networking isn’t new—it is a concept that has existed for centuries.  What is new is that the influence of a consumer’s social network has been recently amplified by the digital organization of our existing social touch-points through social media tools such […]

By Linda Dickerhoof Sperling | Posted in Customer Loyalty Programs, Social Media | Comments (1)

Upcoming Webinar: Engaging Customers Via Social Media and Mobile-Enabled Loyalty Programs

March 19, 2012 – 9:00 am

There are more smartphones, tablets, and other cellular-enabled devices in the United States than people—and loyalty marketers must embrace these new communication tools in order to maintain relevance. Brands must strategically incorporate social media and mobile applications into their loyalty programs in a manner that resonates with their customers and gets results.  However there are many […]

By Linda Dickerhoof Sperling | Posted in Customer Loyalty Programs, Social Media, VIPdesk, Webinar | Comments (0)

Can Free Shipping Make or Break an Online Sale?

March 14, 2012 – 9:07 am

As a former big city girl living in Denver during my formative years and Chicago in my 20s and 30s, I always wondered what life in the country would be like but never enough to give it more than a passing thought.  I was sure it would be too boring for me and that I […]

By Teresa Sinel | Posted in Customer Experience, Customer Relationship Management, Retail | Comments (1)

How Luxury Brands Can Reinvent the Customer Experience

March 12, 2012 – 12:51 pm

The article reprinted below appeared in the recently-published Q1 issue of Loyalty Management magazine, which is published by Loyalty 360. How Luxury Brands Can Reinvent the Customer Experience by Mark Robeson Senior Vice President, Sales & Marketing VIPdesk Affluent consumers in search of an unforgettable customer experience have historically been able to trust well-known luxury […]

By Linda Dickerhoof Sperling | Posted in Brand Experience Management, Customer Experience, Marketing, Retail | Comments (0)

TODAY’S LUXURY PURCHASE: Research, Reviews and Deals

March 6, 2012 – 3:46 pm

This blog post was originally written by Loyalty 360 and appeared on Loyalty Management Online. It’s no surprise that the average consumer is concerned with value in the current economic environment.  Interestingly, this sentiment expands to the luxury market as well.  According to a recent survey from Empathica Inc., a leading provider of Customer Experience […]

By Linda Dickerhoof Sperling | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Retail, VIPdesk | Comments (0)
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