Monthly Archives: February 2012

JCPenney’s Fair and Square Pricing Policy Would Make Mr. Penney Proud

February 28, 2012 – 8:23 am

James Cash Penney opened his first store in 1902 and named it “The Golden Rule,” which was also the store’s credo – treat people as you would like to be treated.  I think Mr. Penney would be happy with the new policy the store that bears his name instituted on February 1, JCPenney “Fair and […]

By Amy Campbell | Posted in Brand Experience Management, Marketing, News, Retail | Comments (2)

The Great Circle of Shopping

February 24, 2012 – 8:45 am

Just like Life, there is a Great Circle of Shopping.  Companies make products that appeal to us, we buy those products, we enjoy the great service that goes along with it, and we keep coming back.  If any of those elements are missing, however, the cycle is broken and we take our business elsewhere to […]

By Teresa Sinel | Posted in Brand Experience Management, Customer Experience, Customer Relationship Management, Customer Retention | Comments (0)

Creative Employee Benefits Packages

February 21, 2012 – 2:37 pm

Fact: A standard package of health, dental and vision insurance, some paid vacation and a modest life insurance policy is not “competitive.”  Although attracting and retaining top talent continues to be a challenge for business leaders, most employers still boast of their competitive benefits offerings… which are really nothing special (“comparable,” even). And employers who […]

By vipdesk | Posted in Concierge, Management, Virtual Workforce | Comments (0)

Apple’s Customers Just Won’t Kick The Habit

February 16, 2012 – 4:17 pm

In full disclosure, I am a big fan of Apple.  I have an iPad, a MacBook Pro, several iPods of various sized, and (most recently acquired) an iPhone.  I have all of these Apple products for two reasons:  first, because they are cool gadgets that make my life easier.  And second, because every experience I […]

By Linda Dickerhoof Sperling | Posted in Customer Experience, Customer Relationship Management, Retail | Comments (1)

Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

February 14, 2012 – 1:59 pm

On March 27, our very own Mark Robeson (VIPdesk’s SVP of Sales & Marketing) will be co-presenting a webinar on the subject of “Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs“. Along with co-presenters Dave Hanley of Banyan Branch and Loyalty 360, Mark will review how brands can strategically incorporate social media and mobile applications into their […]

By Linda Dickerhoof Sperling | Posted in News, Social Media, VIPdesk, Webinar | Comments (0)
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