Monthly Archives: November 2011

Cyber Monday Mania

November 29, 2011 – 1:52 pm

How did you shop over the Thanksgiving weekend?  If you’re like a growing number of consumers, you may have taken advantage of in-store craziness on Black Friday but by the end of the weekend, you and 226 million of your fellow bargain hunters were looking forward to the quiet and comfort of virtual shopping at […]

By Teresa Sinel | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs, Customer Relationship Management, Customer Retention | Tagged , , , , , , , , | Comments (0)

On Giving Thanks

November 22, 2011 – 12:17 pm

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.    -John Fitzgerald Kennedy As unbelievable as it is to me, the holiday season is, once again, upon us. I, personally, can’t believe how fast this year has flown by – although, […]

By Erika Blanchard | Posted in Brand Experience Management, VIPdesk | Tagged , , , , , | Comments (0)

Article of Interest: 5 Steps to Improve Your Loyalty Program

November 17, 2011 – 10:17 am

More than two-thirds of consumers have at least one customer loyalty card and nearly a third have two or more; however, more than half of those consumers are ready to change brands due to lack of engagement, extraneous messaging or fruitless rewards. These are eye opening statistics and shouldn’t be taken lightly. The question is; […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs | Tagged , , , , | Comments (2)

Rewarding Loyalty – The Incentives Have Changed but the Idea Remains the Same

November 15, 2011 – 10:17 am

Helping my co-workers prepare for our November 15th Webinar, “Rewarding Customer Loyalty One Unforgettable Experience at a Time” took me back to my years working in the incentive marketing business for John E. Connelly, who was a groundbreaker in the incentive field back in 1958 and who continued as an industry leader for the next […]

By Amy Campbell | Posted in Brand Experience Management, Contact Center Best Practices, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Financial Services | Tagged , , , , , , , | Comments (0)

Article of Interest: A Three Step Approach for Retail Loyalty Program Success

November 10, 2011 – 2:54 pm

We’ve all heard of Groupon and Living Social – and many of us have purchased something from one or the other. In fact, according to a recent ForeSee study of more than 22,000 customers of ecommerce sites, about two-thirds (65%) of the consumers had participated in at least one daily deal program, and nearly half […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Loyalty Programs, Customer Relationship Management, Customer Retention, Marketing | Tagged , , , , , , | Comments (0)
Follow

Get every new post delivered to your Inbox.

Join 91 other followers