Monthly Archives: August 2011

Walking in the Customer’s Shoes: Why Your Customers Turn to Social Media for their Customer Service Problems

I have spent the last two-plus months being a frustrated customer…a very frustrated customer.  I did everything by the book, followed protocol, adhered to chain of command, you name it, but no one was listening or helping or caring.  I felt like I had nowhere to turn for a service problem that was very real.  [...]

Article of Interest: 20 Ways to Kill Customer Loyalty

Are your customers loyal? I’m sure you have some loyal customers, or odds are you wouldn’t be in business; however, I’m sure there’s quite a few that aren’t truly loyal to your company or your brand. Shep Hyken, the bestselling author, speaker and customer service expert recently published a list of “loyalty killers” in an [...]

The Public Loves Publix

Some might call it Southern hospitality, but I think the politeness and civility shown to customers by Publix’ employees is much more than that – it’s a corporate culture and philosophy.  And I’m not the only one who thinks so. Publix, the largest employee-owned supermarket in the country, has earned many customer service awards in [...]

Article of Interest: Creating Dramatically Different Customer Experiences

So how do companies differentiate themselves from their competitors? First, they need to be sure that they are focusing on the entire customer experience−from the store windows, the store touch points, the website, the telephone, via social media or a magazine. That customer experience needs to be dramatically different (and better) at every touch-point, as [...]

Turning Adequate Customer Service into a Memorable Customer Experience

What is the difference between adequate customer service and a truly memorable customer experience?  This should be a constant question that drives companies, none more so than aspiring young or small ventures.  Although this is subjective based on the values of the individual, most can agree that they can recognize it when they see it.  [...]

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