Monthly Archives: July 2011

Premium Customer Care: Developing a Customer Experience Blueprint

July 28, 2011 – 2:39 pm

Many marketers today don’t really understand what today’s “new” customer wants; nor do they know what marketing strategies and tactics work anymore. We all know that there has been a fundamental shift in marketing –The old “one-to-many” communications are no longer accepted and customers, today, expect more from companies across every industry. One thing that […]

By Erika Blanchard | Posted in Brand Experience Management, Contact Center Best Practices, Customer Experience, Customer Relationship Management, Customer Retention, Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Comments (0)

Life Lessons Mom Taught Us About Customer Service

July 26, 2011 – 10:40 am

What would we do without our moms?  They taught us right from wrong, how to sew up the holes in our socks, and made sure we knew we were loved.  They also imparted a lot of valuable lessons about working together and getting along with each other, which are the building blocks of customer service.  […]

By Teresa Sinel | Posted in Contact Center Best Practices, Customer Experience, Customer Relationship Management, Customer Retention | Tagged , , , , , , , , , | Comments (1)

Exceptional Customer Service: The Most Important Aspect of Customer Loyalty

July 21, 2011 – 11:55 am

Recently VIPdesk and Affinion Loyalty Group conducted a survey of Loyalty Marketing Professionals which revealed the importance of exceptional customer service, exclusive rewards and concierge service as the most important aspects of customer loyalty programs geared towards affluent consumers. Over 50 percent of loyalty marketers identified exceptional customer service as the most important aspect of […]

By Erika Blanchard | Posted in Customer Experience, Customer Loyalty Programs, VIPdesk, Webinar | Tagged , , , , , , , , , , , , , , , , , , , | Comments (1)

Achieving Work-Life Balance: Flexible Work Options Benefit Both Employees and Employers

July 19, 2011 – 12:52 pm

“Studies show the benefits of flexible work arrangements [such as work-at-home options] can include: Improved worker productivity and efficiency Increased job satisfaction Better employee morale Improved employee engagement Less absenteeism Less turnover which results in less money spent on hiring, training new employees Increased balance between work and family/personal life Costs savings related to facilities […]

By Teresa Sinel | Posted in Virtual Workforce | Tagged , , , , , , , , , , | Comments (4)

Linking Customer Loyalty to Business Outcomes

July 14, 2011 – 9:35 am

According to an article I recently came across by Chris Cottle, companies today, need to take a more holistic approach to creating greater customer loyalty and engagement−and like I said in my last post “With a World of  Choices, Why Commit” getting back to basics is key. Fostering true loyalty and engagement with customers starts […]

By Erika Blanchard | Posted in Brand Experience Management, Customer Experience, Customer Loyalty Programs | Tagged , , , , , , , , , | Comments (0)
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