Monthly Archives: April 2011

How to REALLY Measure Loyalty

Sure, many companies measure loyalty, but are those companies measuring the right things? This may not be something that you’ve really thought about as you, most likely, already have standard measurement practices in place. According to Jannie Hofmeyr, Ph.D, companies can’t predict what people will do by how satisfied they are. It’s also important to […]

Managing from Within: The Power and Passion Behind Good Management

A manager’s most difficult job is to manage, inspire, and encourage their teams to be better tomorrow than they are today, and that’s a tall order no matter how you slice it.  Managers deal with different personalities, trying to keep their teams happy and performing their best, while at the same time being tasked with […]

What makes you different?

According to Forrester Research, 86% of companies say customer experience is a top strategic priority, and 76% of companies seek to differentiate based on customer experience, but what can companies really do to stand out? This is a loaded question and I believe that many companies say the right things and attempt to do the […]

23rd Annual Card Forum and Expo 2011 in Miami, FL

VIPdesk will be exhibiting at the 23rd Annual Card Forum & Expo on April 27 to 29 at the beautiful Fontainebleau Resort in Miami Beach, FL. There is no better way to understand what’s happening in the payments industry than by attending this year’s event, as the agenda features broad topics that hit on many […]

Behind the Customer Experience

Recently I read an article, “Customer Experience Drives Satisfaction and Loyalty” by Jeffery Henning, Founder and VP of Strategy which explains the distinct differences and correlations between customer experience, customer satisfaction and customer loyalty. In this article he also references the Forrester CxPi model which calculates its customer-experience index using the net score for three […]

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